Maira Shafqat

Challenge:

An iconic brand with global reach relies on its own channels, as well as thousands of retailers, to help execute its strategic vision. The challenge lies in maintaining consistent brand values across a bewildering variety of touch points – all during an era of continual digital evolution.

Creative Strategy:

Transform the Levi’s digital experience, bringing the power of the brand to bear at retail sites including Amazon, Macy’s, Kohl’s, JCPenney and more.

Result:

Produced Levi’s largest coordinated omni-channel marketing effort, culminating in over 200 creative deliverables across four main channels. Created variety of assets including paid media, dedicated emails, various site placements, landing pages, site takeovers and social media ads.

• Increment in online wholesale revenue +300%

• Executed 15+ digital marketing campaigns improving sales +15%

Design Softwares: Adobe Photoshop + Illustrator

Email Design System

Holiday Emails (E-Comm Brand Marketing)

Holiday Retail Recruitment Assets 2023

Amazon Brandstore Design for Signature by Levi’s

Dedicated Emails

Amazon Brandshop

Amazon Brandshop - Kids’

Amazon Emails

Macy’s Brandshop - Men’s

Macy’s Brandshop - Women’s

Macy’s Emails

Paid Media

FB & Instagram Posts

Business-to-business

Also designed and maintained Levi’ business-to-business online ordering portal, driving demand through an extensive email program.

B2B Emails

Graphic Design: To accompany the Levi’s Denim bar shop-in-shops, a dedicated iPad App was designed that enabled shoppers to browse the product assortment in their own time and on their own terms. 360º product views and product videos enabled them to quickly get a sense of the vast product pool without having to try on the jeans themselves. From a brand perspective, the iPad App helps mitigate some of the challenges stores face, while simultaneously setting the Levi’s Denim Bar apart from every other denim shopping option.