Old Navy is a global apparel and accessories brand that makes current American essentials accessible to every family. Originated in 1994, the brand celebrates the democracy of style through on-trend, playfully optimistic, affordable and high-quality products.

Creative Strategy:

  1. To develop a clear creative vision of the brand that people can relate to and want to connect with.

  2. Making sure such a strategy works to provide it’s customers a better shopping experience.

Design Software: Adobe Photoshop + Miro

Email Marketing

Swim Tread (Women’s)

▪️Message Intent: 

1. Continuing to push our swim category as we near peak summer!

2. Highlight the fact that we have a range of trend right styles the customer will love across silhouette.

▪️Product Focus: 

1. Color block with different tops and bottoms

2. Terry fabric

3. Cutout details

KIDS: Summer Shorts & Tees

▪️Message Intent: Change to mix and match, leverage from consideration. Breadth & range of Summer Shorts, Leggings & Tees for kids to wear this summer.

▪️Creative Considerations: This email is all about range of choice with EDM Shirts, Shorts and Leggings for the summer. Copy to speak to these being versatile and can mix and match for multiple outfit variations, perfect for back to school.

Kids New arrivals EDM

▪️Creative Considerations: This is a moment to hit on new arrivals for EDM, and great new basics for back to school. Copy to hit on fresh prints, colors and new color ways of our best selling leggings, dresses & fleece.

KIDS Summer Stock up

Message Intent: Stock up moment on summer basics for Girls & Boys (Tees, tanks, shorts, dresses, activewear).

Product Focus: Will hit on: Dresses/Rompers, Tees, Bike Shorts, Active.

Kids EDM Product Spotlight

▪️Creative Considerations: This is a product spotlight on our best selling EDM Graphic Tees. Copy to hit on these being best sellers, trendy, and perfect to wear to back to school.

Toddler Girl/Boy - Baby Girl/Boy Summer Checklist

Message Intent: Summer stock up on EDM essentials for newborn & toddler with a push to multipacks.

Product Focus: Mix & Match Bodysuits, Shorts, Logo Shorts, Dresses, Rompers, Bubble, One Piece, Mix and Match Leggings & Sleep & Play.