The idea:

The concept for OVICX took shape gradually and eventually became a mission to help people transform their health and wellness with high quality home exercise equipment that anyone could afford. To deliver on that mission, the team had to innovate: A lot of that innovation is seen in OVICX’s products – it’s in the design and technology that makes OVICX great, but there’s a lot you can’t see: manufacturing techniques, lean logistics, and creatively designed distribution.

Mission:

It’s been a few years, and Ovicx’s goal of helping people transform their health and wellness with affordable home fitness has grown a bit beyond that small group of friends sitting around the dinner table way back when. Today, OVICX TECHNOLOGY sell in 48 countries, have more than 500 employees, have an expanding line of great products, and a fantastic fitness community which is growing faster than ever.

Creative Strategy:

Create a fitness brand across different mediums mostly web and social which features :

1. Smart, premium fitness products, 2. Great classes with great coaches, 3. And a global community of like-minded people committed to getting stronger together.

Design Software: Sketch + Adobe Photoshop + Illustrator

Site Navigation - Sketch - Low Fidelity Mockups

Website Design

Mobile (360 x 640) 2x

2. Desktop: (1920 x 1080) 2X

Enhanced A+ Content

The main aim for designing A+ content was to increase the conversion rate and boost Ovicx’s fitness product sales. This enhanced content displayed various elements like Product hardware features, HD Videos, Comparison chart & High quality images to provide all the details online shoppers need to know about Ovicx’s products.