Rakuten the world’s leading internet service companies, with businesses that span e-commerce, travel, banking, marketing and media. The word “rakuten” means “optimism” in Japanese.
Rakuten has helped shape the way people shop online, offering Cash Back, deals and shopping rewards on the world’s largest selection of products and services. To date, our 12 million members in the U.S. have earned over $1 billion in Cash Back at their favorite stores.
Design Softwares: Figma + Adobe Photoshop + Illustrator
RAF PRO Newsletters & Monthly Statements
(Refer A-Friend) RAF Pro Newsletter is exclusive to Pros and provides information on upcoming promotions that they can share to increase their bonuses. This goes out weekly/bi-weekly depending on the promotion schedule and is sometimes sent to Pros a day or 2 before the promotion begins to give them time to prepare content.
The RAF Pro Monthly Statement is an ad-hoc email that is sent out monthly to let Pro partners know how much they've earned in the prior month. The objective of this email is to give Pros a snapshot of their past month’s performance and encourage future sharing.
BIG FAT CHECK Emails
Target audience: All qualified members receiving Q4 payment (members earning >$5 Cash Back in Q3).
Creative Considerations: New Brand Guide + design systems for colors and patterns. Highlight sections using a contrasting color. Use or create illustrations relevant for ShopStyle module.
Software: Adobe Photoshop / Adobe Illustrator / Figma.
Paid Social
TRAVEL Q3 2021 CAMPAIGN
BACKGROUND
Travel used to bring around 30% of overall revenue for Rakuten before the pandemic. Now that COVID travel restrictions have eased, we'd expect travel to pick back up again, however we haven’t seen the same amount of traction and return as pre-COVID times.
OBJECTIVES
Position Rakuten as the go-to destination for travel perks and rewards before booking flights/hotels.
Drive members to book travel through Rakuten.
Primary Goal: Conversion, make the user take action: Install app/button, sign up and preferably FTB within 1-30 days.
Secondary Goal: Education, engagement, bringing value to the user.
ASSETS
Paid Social and Display assets leveraging the travel messaging and concepts. Leverage animation where possible.
MESSAGE
Version 1: Earn Cash Back when you book your travel with Rakuten
Version 2: Stack credit card points & earn Cash Back at the same time
Potential Visual Ideas:
Beautiful travel destinations / sceneries
Aspirational
SOCIAL & GDA BUTTON ASSET
BACKGROUND
The growth team is restarting to test Button centric campaigns on Facebook and Google Display. The learnings from these tests will influence Q4 creative strategy.
MESSAGE
What we need to communicate.
Primary:
Never miss out on Cash Back or savings.
For Holiday promotion Messaging should incorporate Black Friday/ Cyber Monday Deals/Shopping.
Activate cash back and apply coupons in just one click.
Easy to use & free to sign up .
Secondary:
3500 + stores across every category - apparel, beauty, electronics, subscriptions, etc.
5 star rating!
Segmentation: Segmentation can be done in Facebook targeting
AUDIENCE
Net new: Register & Install button.
Existing members who don’t have button installed.
Targeting:
Net new - lookalikes, target honey users, fetch, ibotta, krazy coupon lady.
Rakuten users - no button ( Signup in 7, 60, 90 days, up to 12 months (recent or far out) , installed app but no button (segment).
CREATIVE ASSETS
Button centric creatives:
5 Total Variations Requested
